Fenway Park
Boston, MA

November 8, 2019



Forum Moderator

Lonnie Mayne: Red Shoes Living Founder

Lonnie Mayne spent 30+ years on the executive leadership scene and worked closely with leading brands across 25 industries to help them inspire employee engagement, win the battle for top talent, create standout customer experiences, and build meaningful company cultures.

When he was the president of InMoment, one of the largest customer experience technology companies in the world, Lonnie deployed a five-step leadership framework that his team used to grow the company 817% in a short amount of time. This platform eventually became known as Red Shoes Living and led to Lonnie becoming an in-demand keynote speaker and global consultant for C-level executives, leadership teams, and Fortune 500 companies.

Spartan Founder & CEO

Joe De Sena

Joe De Sena – the founder and CEO of Spartan, the world’s leading lifestyle transformation brand – has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight to building a multimillion-dollar pool business in college to creating a Wall Street trading firm, and now the world’s fastest-growing sports movement, De Sena is a living definition of the word entrepreneur.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.



Experience a day of stimulating conversation and invigorating exercise while learning from experts and developing unshakable confidence, steadfast grit, and a better understanding of yourself.
Fully engaged participants will discover how to better handle unforeseen obstacles, solve problems, and maintain focus amid daily chaos and drama.

    • Discussion

      Collaborate with 4 experts on the age-old Spartan principles. Discover how to apply these to your business, life and community on a daily basis. Connect with highly influential leaders in your area and collectively learn how to execute these principles with your colleagues, children, spouses and friends.

    • Activities

      Grab your team and prepare to learn in an entirely unique way. At SXLF, you and your team will immediately apply the skills learned to hands-on Spartan obstacles. While you won’t be crawling through mud or running across fire, each obstacle has been created to set you and your team up for success in the workplace and beyond.

    • Obstacles

      After you’ve connected and collaborated with fellow industry titans, get a VIP escort of select Spartan Race obstacles by an organizational development expert and Obstacle Specialist. This once-in-a-lifetime experience will put your new knowledge to the test, and will help you further develop the leadership skills needed to be at the top of your game in business.

  • Networking

    End the day by committing to your goals. Attendees will share the skills they’ve learned and the impact they plan to have in their respective communities during our commitment ceremony. Afterwards, meet and mingle with other experts and leaders over healthy food and drinks.


Get Your Tickets

You are still ahead of the pack! Enjoy good pricing for being early!

$349 Individual

$329 Table for 3

$309 Table for 6



Forge the highest caliber leadership teams in the world

SpartanX Leadership Forums foster an environment where teams meet, learn, and execute age – old principles that transform corporate culture. Our forums develop the skills required to truly make an impact in the world. Spartan has changed 5 million lives to date, and we plan to do the same for business communities globally.

Companies Already Committed


If you’re a business leader looking to hone your skills and change the world, we want you at SXLF!

Our fast-paced, engaging format will not only help you improve as a leader in the workplace, but it will help you become a better spouse, parent, and citizen.

Join a cohort of doers, makers, and creators that do work they’re proud of, show up daily, without exhaustion, and get shit done.

If you’re looking to:

  • Find your True North
  • Make a commitment
  • Fuel your enthusiasm
  • Delay gratification
  • Maximize your time
  • Get gritty
  • Face adversity
  • Adjust your frame of reference
  • Be honorable
  • Be Spartan

Then SpartanX Leadership Forums are for you!


Laura Gassner Otting

Laura speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo.

She delivers strategic thinking, well-honed wisdom, and catalytic perspective informed by decades of navigating change across the start-up, nonprofit, political, and philanthropic landscapes.

Rick Lamb

Mr. Richard “Rick” Lamb is a retired Command Sergeant Major with over forty years of experience executing Joint, Combined, and Interagency Special Operations. He led soldiers in operations spanning the tactical level to the strategic in over thirty-seven countries, across five Continents, and in six Geographic Combatant Commands. He spent more than twelve years overseas and participated in almost every major combat operation encompassing Operation EAGLE CLAW through Operation IRAQI FREEDOM.

Rick served in in two Ranger Battalions, four Special Forces Groups, two Theater Special Operations Commands, and Joint Special Operations Task Force – Horn of Africa. Following military service, he was selected by the United States Special Operations Command to participate in a program designated Special Operations Forces for Life. He cross trained as a Defense Intelligence Agency analyst and joined a small team of interagency experts in an innovative effort to rapidly gain actionable intelligence for emergent man-hunting operations in support of Operation IRAQI FREEDOM.

Dr. Jen Welter

Talk about ladies first, or should we say a lady of firsts. With her kick [gl]ass mentality, Coach Jen Welter, often referred to as just Coach Jen or Dr. J in reference to her PHD in Psychology, is best known as the first female coach in the NFL. Prior to that coaching, she was the first female to play running back in Men’s Pro Football, after she racked up an impressive resume in Women’s Pro Football including 4 Super Bowls, 2 Gold Medals, and 8 Pro Bowls.

In 2017, she fielded the first Australian Women’s National Team, and in that was the first female to take the lead a national team. No stranger to new challenges, In 2018, Welter joined the fledgling Alliance of American Football League as a defensive specialist.

In 2018, ADIDAS signed Welter as their first female athlete in football, and she figures prominently in their #SheBreaksBarriers campaign. Coach Jen tackled e-sports and became the first female coach in Madden, and has a series of Minecraft worlds based around her and her girls flag football camps.

Coach Jen also authored her first book, Play Big, Lessons in Living Limitless from the first female to coach in the NFL to bring her style of authentic leadership and football lessons from the field into life, just as she does as a speaker. Don’t let her size fool you. At just 5’2”, this powerhouse truly plays big, believes she can tackle the world, and will make you believe that too.

Marko Cheseto

Marko Cheseto, a world record holder for the fastest marathon time by a bilateral amputee in addition to being inducted into the Alaska Sports Hall of Fame in 2014, receiving the inspirational Student Award by the NAFSA: National Association of International Educators in 2012 and named Challenged Athlete of the year award: Road Running Club of America 2019.

Marko excelled in athletics and became two time all American in Cross Country and Track & Field in 2009 and 2010 at the University of Alaska Anchorage. Then in 2011, he lost both legs below the knee due to severe frostbite after getting lost in woody Anchorage for 56 hours.

Since then he has been able to achieve great success graduate with a degree in BS Nutrition and Master of Science in Science management in 2012 and 2018 respectively. Regardless of the physical state that an individual can be in, there is always that inner power that can help oneself to overcome adversity.

Frequently Asked Questions

What can I expect from attending a SpartanX Leadership Forum?

SXLF is a one-day event where masters of industry meet to collaborate, connect, and learn critical leadership skills. Participants will enjoy a VIP experience in a professional sports stadium while testing their newly learned skills on signature Spartan obstacles. Expect to leave with the confidence to make big changes in your corporate culture, performances, and in life.

What is the story behind SXLF?

We’ve hosted thousands of races around the world, with participants ranging from professional athletes and health enthusiasts to business executives, individuals just beginning their fitness journey, and even children. After crossing the finish line, hundreds and hundreds of executives reached out to ask us, “How do I get all my employees to experience this?”

We had already been interviewing some of the greatest minds in business on our Spartan UP Podcast, including Richard Branson, Tim Ferris, Gary Vaynerchuk, and we wanted to connect the great people we were meeting on a daily basis with companies looking to instill the Spartan mindset in their team. We started by hosting private, team building events on corporate campuses, but we wanted to create something the masses could experience. We wanted to put leading companies from around the world in the same room to connect and collaborate. That’s when SpartanX Leadership Forums were born.

SXLF is a place where great thinkers, doers, leaders, and teams can come together to learn, grow, and contribute to the betterment of their companies, households, and respective communities.

What is included in the registration cost?

SXLF is an experience unlike any other team building, networking, or business retreat you’ve ever been to. You will:

  • Gain VIP access and experience a private tour at an iconic national sports complex
  • Learn the Spartan Principles and how to execute them in your organization and life
  • Interact with industry leaders in your area
  • Collaborate with leading companies’ executive teams
  • Take home a toolkit to share with your community and organization
  • Enjoy healthy snacks and drinks over inspiring conversations with other attendees

What is the difference between this event and other summits/team building events?

It’s simple - we’re doing what has never been done before. Where else do team activities include spears, arrows, and climbing walls?

What other team building events are hosted in an iconic sports stadium? SXLF is bringing the Spartan mindset to the fast-paced business world, and we’re ready to make a significant impact in corporate culture. We’ve already impacted over 5 million lives in 45 countries, and we’re ready to help 5 million more.

How do I get my team in?

Are you ready to commit to making a change or just looking to get out of the office? Because we only want game changers in the room, we cap every event at 300 people to ensure the nature and mission remain intact. Companies can bring up to 25 team members each and have to be accepted by the SpartanX Council.

Click here to REGISTER HERE.

What’s the cost of attending?

Tickets range from $309 to $349 depending on the number of seats you’d like and how far in advance you make your commitment. For full ticket details, REGISTER HERE.