Citi Field
Queens, NY

April 12, 2019




Lonnie Mayne: Red Shoes Living Founder

Lonnie Mayne spent 30+ years on the executive leadership scene and
worked closely with leading brands across 25 industries to help them inspire employee
engagement, win the battle for top talent, create standout customer experiences, and build
meaningful company cultures.

When he was the president of InMoment, one of the largest customer experience technology
companies in the world, Lonnie deployed a five-step leadership framework that his team used to
grow the company 817% in a short amount of time. This platform eventually became known as Red
Shoes Living and led to Lonnie becoming an in-demand keynote speaker and global consultant for
C-level executives, leadership teams, and Fortune 500 companies.

In a world that’s reached a crescendo of negativity and complexity, Red Shoes Living is a
constant reminder to stand out as a beacon of positivity in your work and life.

“Lonnie Mayne’s powerful message strikes a chord, deeply resonating both
professionally and personally. I’ve had the honor of hearing Lonnie’s Red Shoes Living address twice.
Both times I’ve taken pause and really felt the impact. Even amongst a large crowd, you are instantly
captured by his words and feel his message is tailored just for you. ”




Experience a day of stimulating conversation and invigorating exercise while learning from experts and
developing unshakable confidence, steadfast grit, and a better understanding of yourself.
engaged participants will discover how to better handle unforeseen obstacles, solve problems, and
maintain focus amid daily chaos and drama.

    • Discussion

      Collaborate with 4 experts on the age-old Spartan principles. Discover how to
      apply these to your business, life and community on a daily basis. Connect
      with highly influential leaders in your area and collectively learn how to
      execute these principles with your colleagues, children, spouses and

    • Activities

      Grab your team and prepare to learn in an entirely unique way. At SXLF, you
      and your team will immediately apply the skills learned to hands-on Spartan
      obstacles. While you won’t be crawling through mud or running across fire,
      each obstacle has been created to set you and your team up for success in
      the workplace and beyond.

    • Obstacles

      After you’ve connected and collaborated with fellow industry titans, get a
      VIP escort of select Spartan Race obstacles by an organizational development
      expert and Obstacle Specialist. This once-in-a-lifetime experience will put
      your new knowledge to the test, and will help you further develop the
      leadership skills needed to be at the top of your game in business.

  • Networking

    End the day by committing to your goals. Attendees will share the skills they’ve
    learned and the impact they plan to have in their respective communities during our
    commitment ceremony. Afterwards, meet and mingle with other experts and leaders over
    healthy food and drinks.


Super Early Bird

Do you like to plan ahead? Take advantage of being an early planner and receive the best

$349 (1-4 Seats)

$349 (5-10 Seats)

$300 (11-25 Seats)

$249 (26+ Seats)


Early Bird

You are still ahead of the pack! Enjoy good pricing for being early!

$369 (1-4 Seats)

$369 (5-10 Seats)

$320 (11-25 Seats)

$289 (26+ Seats)


Late Bird

Tickets are still available for what will be a life-changing experience.

$400 (1-4 Seats)

$400 (5-10 Seats)

$351 (11-25 Seats)

$320 (26+ Seats)



Forge the highest caliber leadership teams in the world

SpartanX Leadership Forums foster an environment where teams meet, learn, and execute age – old
principles that transform corporate culture. Our forums develop the skills required to truly make an
impact in the world. Spartan has changed 5 million lives to date, and we plan to do the same for
business communities globally.

Companies Already Committed


If you’re a business leader looking to hone your skills and change the world, we want you at

Our fast-paced, engaging format will not only help you improve as a leader in the workplace, but
it will help you become a better spouse, parent, and citizen.

Join a cohort of doers, makers, and creators that do work they’re proud of, show up daily,
without exhaustion, and get shit done.

If you’re looking to:

  • Find your True North
  • Make a commitment
  • Fuel your enthusiasm
  • Delay gratification
  • Maximize your time
  • Get gritty
  • Face adversity
  • Adjust your frame of reference
  • Be honorable
  • Be Spartan

Then SpartanX Leadership Forums are for you!


Bob Roth

Bob Roth is one of the most experienced and sought-after meditation teachers in America. Over the past 45 years, Bob has taught Transcendental Meditation (TM) to many thousands of people and is the author of the definitive book on the subject, “Strength in Stillness: The Power ofTranscendental Meditation” (Simon and Schuster, Feb. 2018). Bob currently serves as the CEO of the David Lynch Foundation, a 501(c)(3) non-profit organization which addresses the epidemic of toxic stress and trauma in under-resourced populations.

Alda Karen

Alda Karen is an entrepreneur, investor and speaker from Iceland based in New York City. Alda
sold her first sponsorship at 13 years old and had her first million deal by the age of 19. She
then became the VP of sales and marketing for one of the biggest production companies in
Iceland, Sagafilm, working on movies such as Interstellar by Christoper Nolan all by the age of
20. Alda now runs a consultancy and VR service company where she hosts Mindgyms for companies
and organizations. At Mindgyms the main focus is to help people practice life skills and face
their fears through virtual reality. Experiences like public speaking, interviews, spiders,
practice small talk and more. Imagine having prepared for anything life throws at you.

Major (Retired) Scotty Smiley

Major (Retired) Scotty Smiley became the first blind active-duty officer in military history
following a face-to-face confrontation with a suicide car bomber in Iraq in 2005.

A West Point graduate, he returned there to teach after he earned an MBA from Duke University. He
was named the Army Times “Soldier of the Year” and won an ESPY award for “Best Outdoor Athlete.”
He is the recipient of a Bronze Star, a Purple Heart, and the Army’s prestigious MacArthur
Leadership Award. Following a position in the Gonzaga University ROTC Department, Scotty retired
from the military in 2015.

Scotty wrote his book Hope Unseen about his journey through overcoming adversity and now travels
the country sharing his message of perseverance, courage, and hope. Ever the adventurer, after
the loss of his eyesight he has learned to surf, gone skydiving, climbed Mt. Denali, and became
an Ironman. Scotty currently works as an investment banker at Drexel Hamilton.

Todd Herman

Todd Herman has been entrenched in the world of elite performers for over two decades working
with the highest achievers in Sports and Business, to help them achieve their most ambitious
goals. Simply put, Todd Herman helps ambitious people do hard things. Creator of the
multi-award-winning Leadership & Skills Development Program, 90 Day Year, and recipient of
the ‘Rama Award for Wisdom and Leadership’ from the Indonesian government, Todd’s professional
programs are delivered to over 200,000 professionals annually in 73 countries. Named by the
Boston Herald as a “Training Superstar”, Todd has been featured on the Today Show, Sky News, Inc
Magazine, CBS and Business Insider among others. Originally from Alberta, Canada, Todd grew up
on a large farm and ranch, where he developed a healthy dislike of chicken coops. Todd now lives
in New York City with his wife and three young children and is currently the world’s worst
ukulele player.

Brandon Webb

Brandon Webb is a former US Navy SEAL sniper, Entrepreneur, New York Times bestselling author,
and Avid Pilot. He’s the
founder of Hurricane Group, a Men’s lifestyle company with digital publishing and ecommerce
brands that reach over 50
Million monthly. He is also a co-founder at GSD Logistics, a third party fulfillment (3PL)
company focused on global
ecommerce fulfillment. Brandon is a member of the New York YPO (Young Presidents Organization)
chapter, and was proud to
serve as an appointed board member on the Veterans Advisory committee to the U.S. Small Business

Joe De Sena

Joe De Sena – the founder and CEO of Spartan, the world’s leading lifestyle transformation brand – has demonstrated his entrepreneurial drive since his pre-teens.
From selling fireworks at age eight to building a multimillion-dollar pool business in college to creating a Wall Street trading firm, and now the world’s fastest-growing sports movement, De Sena is a living definition of the word entrepreneur.
Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature.
Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

Frequently Asked Questions

What can I expect from attending a SpartanX Leadership Forum?

SXLF is a one-day event where masters of industry meet to collaborate, connect, and learn
critical leadership skills. Participants will enjoy a VIP experience in a professional
sports stadium while testing their newly learned skills on signature Spartan obstacles.
Expect to leave with the confidence to make big changes in your corporate culture,
performances, and in life.

What is the story behind SXLF?

We’ve hosted thousands of races around the world, with participants ranging from professional
athletes and health enthusiasts to business executives, individuals just beginning their
fitness journey, and even children. After crossing the finish line, hundreds and hundreds of
executives reached out to ask us, “How do I get all my employees to experience this?”

We had already been interviewing some of the greatest minds in business on our Spartan UP
Podcast, including Richard Branson, Tim Ferris, and more, and we wanted to connect the great
people we were meeting on a daily basis with companies looking to instill the Spartan
mindset in their team. We started by hosting private, team building events on corporate
campuses, but we wanted to create something the masses could experience. We wanted to put
leading companies from around the world in the same room to connect and collaborate. That’s
when SpartanX Leadership Forums were born.

SXLF is a place where great thinkers, doers, leaders, and teams can come together to learn,
grow, and contribute to the betterment of their companies, households, and respective

What is included in the registration cost?

SXLF is an experience unlike any other team building, networking, or business retreat you’ve
ever been to. You will:

  • Gain VIP access and experience a private tour at an iconic national sports complex
  • Learn the Spartan Principles and how to execute them in your organization and life
  • Interact with industry leaders in your area
  • Collaborate with leading companies’ executive teams
  • Take home a toolkit to share with your community and organization
  • Enjoy healthy snacks and drinks over inspiring conversations with other attendees

What is the difference between this event and other summits/team building

It’s simple – we’re doing what has never been done before. Where else do team activities
include spears, arrows, and climbing walls?

What other team building events are hosted in an iconic sports stadium? SXLF is bringing the
Spartan mindset to the fast-paced business world, and we’re ready to make a significant
impact in corporate culture. We’ve already impacted over 5 million lives in 45 countries,
and we’re ready to help 5 million more.

How do I get my team in?

Are you ready to commit to making a change or just looking to get out of the office? Because
we only want game changers in the room, we cap every event at 300 people to ensure the
nature and mission remain in tact. Companies can bring up to 25 team members each and have
to be accepted by the SpartanX Council.

Click here to REGISTER

What’s the cost of attending?

Tickets range from $249 to $400 depending on the number of seats you’d like and how far in
advance you make your commitment. For full ticket details, REGISTER